Brilliant article. I knew there was a difference between Timeline as it was presented and Timeline as I’ve experienced it, but I could never put my finger on the problem - here it is, plain as day.
Unfortunately (or maybe fortunately?), the only aspect of Facebook that can be monetized is inherently extrinsic – you can’t sell a person a piece of themselves, so there’s no ad money to be found in the stuff that really matters. What we end up with is a platform that pigeonholes people into the brands that they enjoy and the products that they use. The danger is that we’ll begin seeing people that way in the real world, too.
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