I enjoyed Jon Hendren’s post, Your Company Sucks at Social Media which leaves some sage advice for those looking to hire a “social media expert”:
Who should you hire? Pretty much anybody but those people. Seriously, go walk around the office and look for someone who is cool but bored with their current position and who can hold a decent human-style conversation, and see if they want to take a swing at it. Simply running a corporate Facebook and Twitter account is not a full time job and does not require a dedicated employee. All it really takes is someone with a little humility, some people skills, a sense of humor about their role, a decent enough grasp of the Internet, and and a couple hours each day to interact with the void, tops. Ideally– and as long as your hiring practices hadn’t allowed doofuses into your company– this would mean most of your co-workers are able to do it.