Howells.

At last Thursday’s New Adventures in Web Design conference, Dan Mall succinctly captured what so many articles about the role of the designer co-founder in a design-led startup seemed to miss:

Design-led startups are about having people that can give form to an otherwise shapeless idea.

That is to say, the role of the designer is not just about pushing pixels and adding careful decoration, it’s about shaping an idea into something tangible.