Howells.

Enhancing museum and gallery experiences via your networks

Yesterday I visited the British Museum, specifically to see the fantastic Grayson Perry exhibition, The Tomb of the Unknown Craftsman. In it, Grayson intersperses his own contemporary work with a curated selection of objects from the museum’s massive archive. You get a sense of his taste, and find out the reasons behind his selections. You can discover objects you’d have normally walked past without a second thought.

This made me think about a service and app that allowed anybody to do the same thing.

Once having registered and connected with your friends/followers, you could pick and choose your favourite pieces from the gallery’s collection (or take a photo of the item), and provide a little or as much detail as you felt was required to give personal context and meaning to the item (as text or audio). Thus you become your own curator; creating mini collections of pieces that align to your own taste or interests. The user can share their selections, and then choose to explore the museum or gallery via their friends’ selections. This would give an extra dimension to the experience; knowing what others think about pieces gives a new context.

It would also help to curate a museum to a more manageable level. There is a statistic floating around that says it would take n weeks to explore the Metropolitan Museum of Art in it’s entirety. So how do you make the most out a 30 minute visit? You can visit the museum’s highlights, but why not seek out the exhibits that your friends have already recommended.

The actual mechanics of such a social site will be a little challenging, however. There may be copyright issues, and pinpointing specific locations might be a little tricky. Further, ensuring an item is on display at the time you visit has its own issues. These issues may suggest the app would need to sponsored and managed by the galleries and museums themselves, which may inhibit how compelling the app could be.

I also like the idea that as you build your collections on the move, you can continue the curation at home on your desktop machine when you have more time to note artist’s names, or attach better image(s). Your collections can become ‘to do’ lists, to give you a framework from which to explore more of a given artist, genres or period.

Here’s hoping this might inspire you to create something like this, or take the idea further.

Comments — 7

Tom Cavill on January 13 — 5:14 pm #

Really interesting idea. The closest thing I can think of that exists already is Kevin Rose’s new app Oink.

Rather than being restricted to specific types of place or thing however, Oink focuses on allowing you to recommend anything within a location. So—to take their own example—you can open the app up in a theme park and find which of the myriad rollercoasters are worth queuing for. Oink encourages users to add their own photographs and opinions of the item being recommended.

This use case could absolutely be expanded to cover museum items as you suggest. Perhaps it would help alleviate the hoards crowing around the Rosetta Stone(!).

http://www.oink.com/

Mark Dunbavan on January 13 — 5:17 pm #

If you take away the fact that this is specific to the actual museum it is still a great idea to create an online social platform that allows users to interact with each other about a certain exhibition or artist. It could be almost along the same lines as the new ‘This is my jam’ Not saying it could be but ‘This is my museum’ sort of idea. It could be my museum of museums or my exhibition of exhibitions.

I think it could work.

Daniel Howells on January 13 — 5:21 pm #

@Tom - yeah I downloaded Oink, got confused immediately. The scope is way too broad; I think it needs to be limited in theme.

@Mark oh I like that idea! This is my jam is a great reference

Mark Dunbavan on January 13 — 5:25 pm #

it is entirely possible to do though. Maybe you could name it, brand it and then develop it too. That would be a massive project to get going but I think its worth not sleeping for.

Tom Petty on January 13 — 5:27 pm #

I like it. Museums and galleries are one area where social curation adds a relevant layer over the ‘official’ curation done by the institution.

Location & indoor mapping is something I’ve been working on a bit recently, you can get a good approximation using wifi hotspots. Google’s been moving into this area as well

Daniel Howells on January 13 — 5:45 pm #

@Tom do you have any resources on indoor mapping I could see? Oh, and didn’t I meet you at Wolff Olins the other day?!!

Tom Petty on January 13 — 6:12 pm #

@daniel Working alongside http://www.wifislam.com/ — they’re launching soon. There’s also this which you may have seen http://www.slashgear.com/google-maps-goes-indoors-29198676/

And I didn’t know that was you! Great to meet you!