Wander — an interesting approach to the “location thing”
Today I met Keenan Cummings, co-founder and creative director of new location app Wander.
With location-oriented startups popping up every week, it’s easy to dismiss them as very me too, but I like two aspects that set Wander apart:
With Wander, you create and curate a location journal – not simply a list of places.
With Foursquare and such apps, checking into a location is like flippantly tossing a pebble in a bucket. You don’t necessarily care about the act of checking in. And nobody actually cares about your check-ins either, because they’re, well… boring. Instead, Wander offers its users beautifully designed, theme-able journals, reminiscent of Tumblr which allows you to log comments/opinions/memories (short, or long-form). The layout and design of the site is such that you will want to take care to carefully curate and add content to your journals; plural because you can create as many journals as appropriate (per city, for instance).
The delineation between am there, been there, want to go there.
Unlike Foursquare, you don’t need to be in a particular location to post it if you don’t want to. You could create your own thematic guides from your desktop for instance, and answers a lot of the questions I raised in my recent post about location apps. Keenan also mentioned an interesting use case: he has visited Stockholm just once, but loves the city and creates posts in his journal, curating his memory of the city.
Designing, and educating, user behaviours from the outset.
Wander identifies a location using asterisks. So if I were to post a location: “I’m at No Fun in L.E.S.”, the system will parse the string and identify that No Fun is a specific location, and create a link to its entry in its data store. This is an unusual interaction, but Wander plan to educate users about how to use it way up-front so the early adopters hit the ground running. It’s this careful approach to launch that I think will pay huge dividends as the app grows in popularity.